Most e-commerce platforms assume a customer with a working credit card, a courier network that guarantees next-day delivery, and a shopper happy to complete a purchase without speaking to anyone. In Lebanon at least one of those assumptions usually fails. A store that treats cash on delivery as a legacy option and hides the WhatsApp number in the footer will lose orders it should have won.
Payment paths that work
Cash on delivery presented as a first-class choice, bank transfer with clear instructions, card processing where your bank supports it, and a WhatsApp route for high-value items where the buyer wants a conversation before committing.
Products search engines can read
Complete Product schema with price, availability, condition and identifiers on every item. This is what turns a plain link into a rich result with a price attached, and it is the single most common thing missing from stores we audit.
Catalogs that stay fast
A category page with sixty products is where most stores collapse on mobile. Responsive images in WebP, correct lazy loading, explicit dimensions so nothing jumps, and caching set up for a catalog rather than a blog.
Arabic and English side by side
Right-to-left layout that genuinely works, product data in both languages, hreflang so the right version is served, and enough discipline to keep the catalog at parity rather than letting one language rot.
Trust where it decides the sale
For higher-value goods the decision is trust, not price. Certificates, provenance, clear return terms, real photography and a visible human to talk to do more for conversion than another discount banner.
Stock you can actually manage
An admin you can use from your phone, bulk editing that does not take an afternoon, and inventory that reflects reality so you are not selling what you have already shipped.